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copywriter

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as seen on

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Wimbledon pop-ups featuring classic grass courts and proper refreshment

Pinterest ads for a Wimbledon watch-party board

AD: julia train

how to tennis

wimbledon

The goal was to drum up viewership among non-Wimbledon watchers (specifically Americans). The idea is to simply explain a bit about it:

there are time-honored traditions and a complex scoring methodology.

And a lot of big-hatted day-drinking.

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