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Teaser in stories.

@cheetos @doritos
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Stories lead-in to filter.

UGC entry examples.

In-feed announcement and engagement posts.
In-feed winner announcement w/ UGC.

In-app game loss screen.

Mobile offer tile.

ampm.com
CDs: nathan crowe
CDs: adam lowrey
AD: eden han



spicy scruff smackdown
ampm
When Frito Lay ran a contest to crown the king of flamin' hot (Cheetos vs. Doritos), ampm wanted to run a contest in conjunction. But it had to be 100% ampm.
So, instead of a competition to see which chip tastes the hottest, we held one to see which makes the hottest beard.
(À la Toomgis, ampm's official snacksperson.)

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