spicy scruff smackdown

ampm

When Frito Lay ran a contest to crown the king of flamin' hot (Cheetos vs. Doritos), ampm wanted to run one in conjunction. But it had to be uniquely ampm.

Instead of a competition to see which chip tastes the hottest, we held one to see which makes the hottest beard.

(Thanks, Toomgis!)

Toomgis,

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ampm's
official
snacksperson

Teaser in stories.

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@cheetos       @doritos
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Stories lead-in to filter. (With UGC entry examples.)

In-feed announcement and engagement posts.

In-feed winner announcement w/ UGC.

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In-app game loss screen.

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Mobile offer tile.

ampm.com

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CDs: nathan crowe
CDs: adam lowrey
AD:  eden han