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spicy scruff smackdown
ampm
When Frito Lay ran a contest to crown the king of flamin' hot (Cheetos vs. Doritos), ampm wanted to run one in conjunction. But it had to be uniquely ampm.
Instead of a competition to see which chip tastes the hottest, we held one to see which makes the hottest beard.
(Thanks, Toomgis!)
Toomgis,

ampm's
official
snacksperson
Teaser in stories.

@cheetos @doritos
-6.png)
Stories lead-in to filter. (With UGC entry examples.)
In-feed announcement and engagement posts.
In-feed winner announcement w/ UGC.

In-app game loss screen.

Mobile offer tile.
ampm.com






CDs: nathan crowe
CDs: adam lowrey
AD: eden han
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