an actual store
The object is to help a failing retail business.
People have forgotten the fuzzy realness of actual shopping.
So we sprinkle it with cheek and flick on the spotlight.
(With some neat-o changes to the in-store experience, of course.)
Check out this cool article
about people and retail:
(The user's cursor becomes a hand, encouraging them to interact and prompting the banner to scroll.)
(an animatic approximation)
This would be shot using the revamped store footprint and newly-added merch lines.
(View press release.)