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copywriter

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an actual store

sears

The object was to help a failing retail business.

People have forgotten the fuzzy realness of actual shopping.

So we created a cheeky reminder.

(With neat-o changes to the in-store experience, of course.)

 (View press release.) 

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Check out this cool article

about people and retail:

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banner ad

 (The user's cursor becomes a hand, encouraging them to interact and prompting the banner to scroll.) 

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(an animatic approximation)

                                                                    This would be shot using the revamped store footprint and newly-added merch lines.

scripts

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