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copywriter

sq_brad(apts.com).png

sq_burke(farmers).png

sq_flame(ampm).png

sq_nes(lego).png

sq_ursa(tnf).png

sq_ball(arco).png

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sq_mit(sears).png

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an actual store

sears

silver - print

creative circus award show

The object was to help a failing retail business.

People have forgotten the fuzzy realness of actual shopping.

So we created a cheeky reminder.

(With neat-o changes to the in-store experience, of course.)

(View press release.)

Check out this cool article

about people and retail:

!!SEARS_pants_TEXTRD (3).png

banner ad

(The user's cursor becomes a hand, encouraging them to interact and prompting the banner to scroll.)

BANNER1 - Copy.png

(an animatic approximation)

This would be shot using the revamped store footprint and newly-added merch lines.

AD: martha shafer

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