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copywriter

the north face

expedition ursa

The goal was to connect with women in their 20s and 30s.

Our idea was to do so by championing a group of women who are vastly underserved.

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shirts & gear

in-store receipt holder/pamphlet

out-of-home

social ads

congratulatory box awarded to recipients

microsite

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WIMBLEDON

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the

north face

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