for the arts
great things from small
People who doubt the importance of the arts may not realize how they are woven into everything we know. The National Endowment for the Arts will highlight these interwoven connections to promote support for continued artistic contribution.
Great things are not done by impulse,
but by a series of small things brought together.
~Vincent van Gogh
Instead of traditional ads, we will weave through popular magazines. We'll point out that what we have today is due (in varying degrees) to past artistic contributions.
We will illustrate the same connections in high-traffic out-of-home locations and places of interest.
We will commission locally-sourced art installations in several major cities. Folks who want to contribute can sign up via social.
And we'll have a line of sweet merch.