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copywriter
denny's
the bright in the night
Denny's is open 24 hours per day.
It is open when other things are closed and dark.
It is the Bright in the Night!
TV/OLV (an animatic approximation)
new menu backs tell the origin story of the Bright in the Night
in-store promotion
:30 radio for fall back promotion
social ads served late at night/in the wee hours of the morn
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